{"id":2477,"date":"2024-04-11T09:11:21","date_gmt":"2024-04-11T07:11:21","guid":{"rendered":"http:\/\/10.128.3.28\/?page_id=2477"},"modified":"2025-08-29T11:57:24","modified_gmt":"2025-08-29T09:57:24","slug":"proyecto-instituto-stetica-s-l","status":"publish","type":"page","link":"https:\/\/computaex.es\/en\/proyectos\/proyecto-instituto-stetica-s-l\/","title":{"rendered":"Instituto Stetica S.L."},"content":{"rendered":"<div class=\"field field-name-field-proy-investigadores field-type-text-long field-label-above\">\n<div class=\"field-label\"><strong>Researchers:\u00a0<\/strong><\/div>\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p><a href=\"\/en\/descripcion-la-fundacion\/\">COMPUTAEX Foundation<\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-field-proy-logo field-type-image field-label-hidden\">\n<div class=\"field-items\">\n<div class=\"field-item even\"><a class=\"colorbox init-colorbox-processed cboxElement\" title=\"Instituto Stetica S.L.\" href=\"https:\/\/www.cenits.es\/wp-content\/uploads\/2025\/01\/stetica_logo.jpg\" data-colorbox-gallery=\"\" data-cbox-img-attrs=\"{&quot;title&quot;: &quot;&quot;, &quot;alt&quot;: &quot;&quot;}\"><img decoding=\"async\" title=\"\" src=\"https:\/\/www.cenits.es\/sites\/cenits.es\/files\/styles\/proyecto\/public\/proyectos\/stetica_logo.jpg?itok=0z2Fe8L8\" alt=\"\" width=\"185\" height=\"44\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-field-proy-descripcion field-type-text-long field-label-above\">\n<div class=\"field-label\" style=\"text-align: justify;\"><strong>Description:\u00a0<\/strong><\/div>\n<div class=\"field-items\" style=\"text-align: justify;\">\n<div class=\"field-item even\">\n<p><a href=\"http:\/\/www.institutostetica.com\/\">INSTITUTO STETICA<\/a>\u00a0es un centro de cirug\u00eda pl\u00e1stica y est\u00e9tica que ofrece diferentes servicios: depilaci\u00f3n y tratamientos con l\u00e1ser; nutrici\u00f3n; medicina est\u00e9tica; tratamientos de alopecia; cirug\u00eda pl\u00e1stica y est\u00e9tica corporal; y cirug\u00eda vascular.<\/p>\n<p>El plan de innovaci\u00f3n llevado a cabo con\u00a0<a href=\"http:\/\/www.institutostetica.com\/\">INSTITUTO STETICA<\/a>\u00a0ha consistido en: la creaci\u00f3n de un gestor de contenidos adaptado, un asesoramiento para el cumplimiento de los est\u00e1ndares web de usabilidad y accesibilidad (con compatibilidad con dispositivos m\u00f3viles), el desarrollo de una estrategia social media, as\u00ed como una mejora de posicionamiento web, junto con la incursi\u00f3n profesional en las principales redes sociales.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-field-proy-objetivos field-type-text-long field-label-above\" style=\"text-align: justify;\">\n<div class=\"field-label\"><strong>Objectives:\u00a0<\/strong><\/div>\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<ul>\n<li>La web corporativa realizaba su cometido pero se quer\u00edan mejorar los est\u00e1ndares de usabilidad y accesibilidad: era preciso un an\u00e1lisis\u00a0<strong>SEO<\/strong>\u00a0completo de la web con el objetivo de identificar sus debilidades.<\/li>\n<li>Hab\u00eda que desarrollar una estrategia de social-media.<\/li>\n<li>Se necesitaba una herramienta de an\u00e1lisis de perfiles de navegaci\u00f3n.<\/li>\n<li>Era necesario migrar la web a una plataforma adaptable a dispositivos m\u00f3viles.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-field-proy-objetivos-alcanzados field-type-text-long field-label-above\" style=\"text-align: justify;\">\n<div class=\"field-label\"><strong>Objetivos alcanzados:\u00a0<\/strong><\/div>\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<ul>\n<li>Migraci\u00f3n de la web inicial a la plataforma\u00a0<a href=\"https:\/\/\/en\/es.wordpress.com\/\">WordPress<\/a>, poniendo especial \u00e9nfasis en la utilizaci\u00f3n de un dise\u00f1o visual innovador, la reestructuraci\u00f3n del contenido actual, la adaptaci\u00f3n responsable a dispositivos m\u00f3viles y una mayor capacidad de edici\u00f3n y gesti\u00f3n del contenido.<\/li>\n<li>Instalaci\u00f3n de la herramienta\u00a0<a href=\"https:\/\/www.google.es\/intl\/es\/analytics\/\">Google Analytics<\/a>\u00a0para permitir a\u00a0<a href=\"http:\/\/www.institutostetica.com\/\">INSTITUTO STETICA<\/a>\u00a0analizar, entre otros, los siguientes aspectos relativos a los perfiles de navegaci\u00f3n: contenidos m\u00e1s visitados, p\u00e1ginas de entrada al sitio web, puntos de origen de las visitas, palabras claves e impacto de las redes sociales en la web.<\/li>\n<li>Ampliaci\u00f3n de la plataforma de gesti\u00f3n de contenidos con conectividad social-media que permita desarrollar una estrategia social-media adecuada.<\/li>\n<li>Formaci\u00f3n especializada a\u00a0<a href=\"http:\/\/www.institutostetica.com\/\">INSTITUTO STETICA<\/a>\u00a0en la utilizaci\u00f3n de la nueva plataforma web.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"field field-name-field-proy-financiacion field-type-text-long field-label-above\" style=\"text-align: justify;\">\n<div class=\"field-label\"><strong>Sources of funding:\u00a0<\/strong><\/div>\n<div class=\"field-items\">\n<div class=\"field-item even\">\n<p><a href=\"http:\/\/www.extremaduraavante.es\/index.php\/innovacion\/plan-de-innovacion-para-la-pyme\/programa-dime-innovacion-2\/91-plan-de-innovacion-para-la-pyme\">Plan de Innovaci\u00f3n para la PYME<\/a> de la Consejer\u00eda de Empleo, Empresa e Innovaci\u00f3n del Gobierno de Extremadura, gestionado por Extremadura Avante y cofinanciado con Fondo Social Europeo (FSE), Programa Operativo de Extremadura 2007-2013<\/p>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Investigadores:\u00a0 Fundaci\u00f3n COMPUTAEX Descripci\u00f3n:\u00a0 INSTITUTO STETICA\u00a0es un centro de cirug\u00eda pl\u00e1stica y est\u00e9tica que ofrece diferentes servicios: depilaci\u00f3n y tratamientos con l\u00e1ser; nutrici\u00f3n; medicina est\u00e9tica; tratamientos de alopecia; cirug\u00eda pl\u00e1stica &#8230;<\/p>","protected":false},"author":1,"featured_media":0,"parent":9950,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"categories":[104,81],"tags":[],"class_list":["post-2477","page","type-page","status-publish","hentry","category-ciencias-informaticas-y-de-comunicaciones","category-proyectos"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Instituto Stetica S.L. - Fundaci\u00f3n COMPUTAEX<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/computaex.es\/en\/proyectos\/proyecto-instituto-stetica-s-l\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Instituto Stetica S.L. - Fundaci\u00f3n COMPUTAEX\" \/>\n<meta property=\"og:description\" content=\"Investigadores:\u00a0 Fundaci\u00f3n COMPUTAEX Descripci\u00f3n:\u00a0 INSTITUTO STETICA\u00a0es un centro de cirug\u00eda pl\u00e1stica y est\u00e9tica que ofrece diferentes servicios: depilaci\u00f3n y tratamientos con l\u00e1ser; nutrici\u00f3n; medicina est\u00e9tica; tratamientos de alopecia; cirug\u00eda pl\u00e1stica ...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/computaex.es\/en\/proyectos\/proyecto-instituto-stetica-s-l\/\" \/>\n<meta property=\"og:site_name\" content=\"Fundaci\u00f3n COMPUTAEX\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/m.facebook.com\/computaex\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-29T09:57:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cenits.es\/sites\/cenits.es\/files\/styles\/proyecto\/public\/proyectos\/stetica_logo.jpg?itok=0z2Fe8L8\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@computaex\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/computaex.es\\\/proyectos\\\/proyecto-instituto-stetica-s-l\\\/\",\"url\":\"https:\\\/\\\/computaex.es\\\/proyectos\\\/proyecto-instituto-stetica-s-l\\\/\",\"name\":\"Instituto Stetica S.L. - Fundaci\u00f3n COMPUTAEX\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/computaex.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/computaex.es\\\/proyectos\\\/proyecto-instituto-stetica-s-l\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/computaex.es\\\/proyectos\\\/proyecto-instituto-stetica-s-l\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.cenits.es\\\/sites\\\/cenits.es\\\/files\\\/styles\\\/proyecto\\\/public\\\/proyectos\\\/stetica_logo.jpg?itok=0z2Fe8L8\",\"datePublished\":\"2024-04-11T07:11:21+00:00\",\"dateModified\":\"2025-08-29T09:57:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/computaex.es\\\/proyectos\\\/proyecto-instituto-stetica-s-l\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/computaex.es\\\/proyectos\\\/proyecto-instituto-stetica-s-l\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/computaex.es\\\/proyectos\\\/proyecto-instituto-stetica-s-l\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.cenits.es\\\/sites\\\/cenits.es\\\/files\\\/styles\\\/proyecto\\\/public\\\/proyectos\\\/stetica_logo.jpg?itok=0z2Fe8L8\",\"contentUrl\":\"https:\\\/\\\/www.cenits.es\\\/sites\\\/cenits.es\\\/files\\\/styles\\\/proyecto\\\/public\\\/proyectos\\\/stetica_logo.jpg?itok=0z2Fe8L8\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/computaex.es\\\/proyectos\\\/proyecto-instituto-stetica-s-l\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/computaex.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Proyectos\",\"item\":\"https:\\\/\\\/computaex.es\\\/proyectos\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Instituto Stetica S.L.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/computaex.es\\\/#website\",\"url\":\"https:\\\/\\\/computaex.es\\\/\",\"name\":\"Fundaci\u00f3n COMPUTAEX\",\"description\":\"COMPUTAEX\",\"publisher\":{\"@id\":\"https:\\\/\\\/computaex.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/computaex.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/computaex.es\\\/#organization\",\"name\":\"COMPUTAEX\",\"url\":\"https:\\\/\\\/computaex.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/computaex.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/computaex.es\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-COMPUTAEX_transparente-scaled-1.png\",\"contentUrl\":\"https:\\\/\\\/computaex.es\\\/wp-content\\\/uploads\\\/2025\\\/05\\\/cropped-COMPUTAEX_transparente-scaled-1.png\",\"width\":2560,\"height\":970,\"caption\":\"COMPUTAEX\"},\"image\":{\"@id\":\"https:\\\/\\\/computaex.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/m.facebook.com\\\/computaex\\\/\",\"https:\\\/\\\/x.com\\\/computaex\",\"https:\\\/\\\/es.linkedin.com\\\/company\\\/cenits\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Instituto Stetica S.L. - Fundaci\u00f3n COMPUTAEX","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/computaex.es\/en\/proyectos\/proyecto-instituto-stetica-s-l\/","og_locale":"en_US","og_type":"article","og_title":"Instituto Stetica S.L. - Fundaci\u00f3n COMPUTAEX","og_description":"Investigadores:\u00a0 Fundaci\u00f3n COMPUTAEX Descripci\u00f3n:\u00a0 INSTITUTO STETICA\u00a0es un centro de cirug\u00eda pl\u00e1stica y est\u00e9tica que ofrece diferentes servicios: depilaci\u00f3n y tratamientos con l\u00e1ser; nutrici\u00f3n; medicina est\u00e9tica; tratamientos de alopecia; cirug\u00eda pl\u00e1stica ...","og_url":"https:\/\/computaex.es\/en\/proyectos\/proyecto-instituto-stetica-s-l\/","og_site_name":"Fundaci\u00f3n COMPUTAEX","article_publisher":"https:\/\/m.facebook.com\/computaex\/","article_modified_time":"2025-08-29T09:57:24+00:00","og_image":[{"url":"https:\/\/www.cenits.es\/sites\/cenits.es\/files\/styles\/proyecto\/public\/proyectos\/stetica_logo.jpg?itok=0z2Fe8L8","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_site":"@computaex","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/computaex.es\/proyectos\/proyecto-instituto-stetica-s-l\/","url":"https:\/\/computaex.es\/proyectos\/proyecto-instituto-stetica-s-l\/","name":"Instituto Stetica S.L. - Fundaci\u00f3n COMPUTAEX","isPartOf":{"@id":"https:\/\/computaex.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/computaex.es\/proyectos\/proyecto-instituto-stetica-s-l\/#primaryimage"},"image":{"@id":"https:\/\/computaex.es\/proyectos\/proyecto-instituto-stetica-s-l\/#primaryimage"},"thumbnailUrl":"https:\/\/www.cenits.es\/sites\/cenits.es\/files\/styles\/proyecto\/public\/proyectos\/stetica_logo.jpg?itok=0z2Fe8L8","datePublished":"2024-04-11T07:11:21+00:00","dateModified":"2025-08-29T09:57:24+00:00","breadcrumb":{"@id":"https:\/\/computaex.es\/proyectos\/proyecto-instituto-stetica-s-l\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/computaex.es\/proyectos\/proyecto-instituto-stetica-s-l\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/computaex.es\/proyectos\/proyecto-instituto-stetica-s-l\/#primaryimage","url":"https:\/\/www.cenits.es\/sites\/cenits.es\/files\/styles\/proyecto\/public\/proyectos\/stetica_logo.jpg?itok=0z2Fe8L8","contentUrl":"https:\/\/www.cenits.es\/sites\/cenits.es\/files\/styles\/proyecto\/public\/proyectos\/stetica_logo.jpg?itok=0z2Fe8L8"},{"@type":"BreadcrumbList","@id":"https:\/\/computaex.es\/proyectos\/proyecto-instituto-stetica-s-l\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/computaex.es\/"},{"@type":"ListItem","position":2,"name":"Proyectos","item":"https:\/\/computaex.es\/proyectos\/"},{"@type":"ListItem","position":3,"name":"Instituto Stetica S.L."}]},{"@type":"WebSite","@id":"https:\/\/computaex.es\/#website","url":"https:\/\/computaex.es\/","name":"COMPUTAEX Foundation","description":"COMPUTAEX","publisher":{"@id":"https:\/\/computaex.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/computaex.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/computaex.es\/#organization","name":"COMPUTAEX","url":"https:\/\/computaex.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/computaex.es\/#\/schema\/logo\/image\/","url":"https:\/\/computaex.es\/wp-content\/uploads\/2025\/05\/cropped-COMPUTAEX_transparente-scaled-1.png","contentUrl":"https:\/\/computaex.es\/wp-content\/uploads\/2025\/05\/cropped-COMPUTAEX_transparente-scaled-1.png","width":2560,"height":970,"caption":"COMPUTAEX"},"image":{"@id":"https:\/\/computaex.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/m.facebook.com\/computaex\/","https:\/\/x.com\/computaex","https:\/\/es.linkedin.com\/company\/cenits"]}]}},"_links":{"self":[{"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/pages\/2477","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/comments?post=2477"}],"version-history":[{"count":4,"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/pages\/2477\/revisions"}],"predecessor-version":[{"id":8465,"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/pages\/2477\/revisions\/8465"}],"up":[{"embeddable":true,"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/pages\/9950"}],"wp:attachment":[{"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/media?parent=2477"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/categories?post=2477"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/computaex.es\/en\/wp-json\/wp\/v2\/tags?post=2477"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}